Digital Content & Copywriting
We prefer to call copywriting… ‘ wordsmithing’.
Words are important. Very. Very important.
Imagine this page without words. It’d be quite boring with out them right?
There you have it, that’s just one example of the value of copywriting. Sometimes, it’s a few lines of text you read on a page which makes a major difference in your decision making.
Great copywriters know what they need and should write about. Even more so, they should know how to write it and deliver just the right amount. Copwriting is a skill only a few people speciazlize in and truly know how to harness it to benefit your business. At DEFCON, we are lucky enough to have an highly experience copywriting team that has written for many world-class brands across an array of industries.
Digital Copywriting Specialist
Content Writing is available as a standalone service but also available in conjunction with other digital marketing services such as SEO or Social Media management. That’s because digital marketing and copywriting go together like peanut butter and jelly. Now that’s your preference of taste but we could have just said they go together well but we wanted to show off our copywriting skills.
Let’s get you inside the mind of your audience.
Consumers are getting a better understanding of todays digital culture and how brands are targeting them. They can tell the difference between brands that care about what they create and brands that create irrelevant non-meaningful content. Creating great content and ranking organically is about ticking all the right boxes and tailoring a strategy to your brand and business’ requirements. When we create copy for our client partners we aim to;
Engage your audience and customers
Connect with new target markets
Set-up and deliver yourself up as a qualified expert in your industry.
Educate your audience about trending industry-specific topics
Tackle business needs and drive sales
Make wonders for your search engine rankings and traffic (SEO)
Other services to pair content copywriting with:
Video Production
We help client’s create video content that defines their brand and story, in a digital-led and content driven economy.
Brand Culture
Whether your customers know it or not, Brand Culture is what they buy into when they do business with you. It's much more than just a few values written on a poster hanging on a wall in head office...
Marketing Strategy
Let's chat about your brand and business strategy and how digital marketing can support your business goals.