Digital Marketing Strategy

You are reading this, which mean you found us, which also means something worked!

When someone is searching for something that you do, offer, or create. Chances are they are going to be presented with millions of results all related to a similar subject. So how can we make sure that you are the one on the other end of the search? More importantly, on the other end of the search, first in line, looking the most appealing and attractive offers. We’re helping people find you and your services or products. Digital marketing strategies is the cousin of SEO. More like, best-friends. Whatever they are, they push each other to achieve more together. That’s what we’re doing.

Simply put, digital marketing strategy is a strategy focused online and uses related apps and platforms — such as website, search engines, social media and much more — to promote your brand, company, services and products. We do this through various digital channels to achieve your unique business goals from improving your brands awarness to finding new leads and increasing your conversions.

How does this work?

With so many people using the internet, it might seem like too big an arena to make an impact. However, digital marketing doesn’t just spread your message to the whole of the internet. It focuses on a specific audience who have an interest in what you’re offering and uses the most relevant channels to reach them.

Example A…
An online fashion brand may want to target their marketing towards a specific interest, call it Streetwear. What we will do is help them create their marketing strategy to be curated to that target audience and better yet, we’ll help you with creating the organic posts and other PPC ads on social media.

Example B…
Your accounting firm is seeking more clients from you do business. We’ll help you craft your marketing strategy to focus solely on the business within a certain square mileage from your business. Custom & Curated.

By narrowing down your target audience, we’ll cut through all of the space junk and keep you competitive in your industry. Whether there are already major brands in your field or its a highly popular field like plumbing or craft beer, a strong digital marketing presence can help you succeed no matter who or how many other competitors may be after the same audience. Our objective is to keep you at the front.

For us to create the most effective digital marketing strategy, we will need to personalize your business goals and will use the best channels to achieve them. No single formula exists (but wouldn’t that be nice) for you rely on, some channels will work for you and some wont. Below you’ll find more of these strategies.

Digital Marketing Services we offer

SEO – Search Engine Optimization

Search Engine Optimization has become one of the most powerful and efficient forms of digital marketing strategies that are available to any business. So why not use it? More importantly, use it well and effectively. With almost every purchase, that be online or not, being preceded by a Google, Bing or Internet Explorer, is essential your business is found when potential customers come searching. We will help make your brand and company the one they are looking for. A strong digital marketing agency can have your website ranking for keywords fairly quick, although this can often be shifted by the competitiveness of your keywords. That’s where our team of certified SEO experts come in and help guide you through this process.

Pay-Per-Click Advertising – Google AdWords

The world of search engine marketing is made up of a variety of separate digital techniques, none more successful than PPC, called Google AdWords for those advertising on Google. Google AdWords lets you pay to appear at the top of Google searches. Like SEO, can yield amazing results for business of all sizes.

Adwords works on cost per click basis, basically you only pay when someone clicks your ad, and that makes it one of best and most efficient marketing techniques available. Reason why is because your targeting certain keywords and phrases, you should be only be showing your ad to people interested in what has to offer — though it’s here that a poorly constructed an AdWords campaign campaign can cost cost your business money, we have some quick tops that will help you out until we speak.

The immediate effect AdWords campaigns have on a business’s digital success is one of the reasons it’s become so popular among businesses of all sizes. Unfortunately, this popularity has driven the click price up for some of the high traffic keywords and phrases, this means you need a clever online marketing strategy to maximize your ROI and lower the cost of your AdWords campaign. 

Content Marketing

Content marketing might be the broadest most complex of all marketing strategies, it includes a wide range of content from blogs and white papers, video production, photography, content copy writing, and much more.

SEM, PPC, CPC, Google Ads, keywords...

While there are many names or abbreviations that search engine marketing goes by, it all works in very similar ways. Our search wizards have been in the business for some time now, and they know how to make it work for you. From developing strategy, creative content, persuasive copywriting, to receiving that sweet page traffic and conversions, we are your people.

What should you pay for though, and how much?

We'll help you work it all out. Handily, we will help you track the performance as well. Our Search Marketing team will help you optimize conversion rates, CPA, ROI and all the other important marketing acronyms.

Come in for a coffee, let’s chat keywords.