Search Engine Optimization
We work in a ever-changing economy and your business needs to be able to keep up with the times but more importantly… keep in-front of your customers eyes.
SEO isn’t about just getting your name out there. At DEFCON, it’s about establishing new revenue channels that may have not been there before. Achieve maximum exposure to relevant web and mobile device searches with digital marketing & search engine optimization (SEO). Watch your business effortlessly overtake the competition and form thriving new revenue streams. We’ve helped clients achieve an insane 3x increase in leads just by improving their SEO strategy with our services.
First off… What is SEO?
SEO stands for ‘search engine optimization’. SEM stands for search engine marketing.
On the face of it, SEO is a pretty simple concept. You make changes to your website to make it more attractive to search engines for specific keywords. Those search engines reward your website with higher rankings. Result: more people finding your website and business means more revenue! The closer you are to the top of the rankings, the more people see your website. It’s in the execution that SEO services become more complex. You need a website that’s relevant to your niche and has a lot of authority. That’s what search engines like to see. Your website offers the answers to users’ questions and you’re a trusted resource for information.
To boil it all down, SEO is a blanket term that encompasses a range of strategies used to achieve high rankings for your website in search engines. And that’s important because 90% of your customers use the internet to find products and services.
SEO Services we offer
Local SEO
Take over your local directory rankings and mobile searches in your area.
Lead Generation SEO
Create revenue-changing results with SEO strategies engineered for lead generation.
E-Commerce SEO
Exclusively target ready-to-buy customers and send them straight to your purchase page.
Enterprise SEO
Reach your targets with scalable, high-level strategies and expert collaboration.
SEO sounds complicated because it is. Just ask our SEO team. But that’s why we’re here to help guide you. There are a lot of very controllable elements that help determine where your website ranks in Google results. Oh right, and Bing. (See what we did there?)
Alright, it can take a little longer to see the results that can be achieved with paid search engine marketing. Although once clicks start coming in and you are not paying for each click it's a great and relieving feeling. Now we could've skipped head on writing all of this out and post a surplus of keywords, but unfortunately, search engines have figured out and learned to punish those using this ole’ tactic.
Let’s help you do it the right way.
Where do I start?
A quality website design with great content will definitely give your SEO a huge head start. However, those things alone are not always enough.
Our search team will help you achieve the goals for your website, from technical features and on-site revisions and optimization. We'll help you get on the first page of Google in no time. Well, you know what we mean. We also have an option to run an SEO Audit for you and let you know all the things your own team can work on to help improve performance.
If you are really interested, someone from our SEO team will tell you all the things we can do to help your SEO over a coffee (or maybe a Zoom chat but you can have coffee while we chat).
Video Production
We help client’s create video content that defines their brand and story, in a digital-led and content driven economy.
Brand Culture
Whether your customers know it or not, Brand Culture is what they buy into when they do business with you. It's much more than just a few values written on a poster hanging on a wall in head office...
Marketing Strategy
Let's chat about your brand and business strategy and how digital marketing can support your business goals.