DEXCOM & TANDEM
Case Study
Creating new possibilities for people living with diabetes
CLIENT SERVICES:
CORPORATE VIDEO PRODUCTION
Our Objective
Producing a 7-minute engaging & informative video showcasing the Dexcom G6 and the Tandem t:slim X2 Insulin Pump
01 Background
Dexcom is an organization that is driven by purpose. We want to take that purpose and portray it in a manner that builds alignment, articulates Dexcom’s mission, and connects with your core audience as well as new ones through the values and interests they share.
At Tandem Diabetes Care, they innovate with purpose. Building the right products to craft a connected care experience that is positively different, while helping to make diabetes management easier.
02 Pre Production
Our key goal during the pre-production phase will be to align with Allison + Partners on how we can best approach the vision to align with Dexcom’s target audience.
03 Strategy
Dexcom Warriors, Kylene and Patrick, share the real-life benefits they’ve experienced while using the Dexcom G6 Continuous Glucose Monitoring (CGM) System integrated with the t:slim X2 Insulin Pump with Control-IQ Technology from Tandem Diabetes Care.
