BRANDED CONTENT DEVELOPMENT

HYPER TOY CO. X JEEP

Case Study

ADVENTURE YOUNG.

CLIENT SERVICES:

VIDEO PRODUCTION, PHOTOGRAPHY, CONTENT STRATEGY, CAMPAIGN DEVELOPMENT, SOCIAL MEDIA MARKETING.

01
Background

The team at Hyper has always taken fun seriously. They’ve been designing and building some of the most desired and appreciated toys of all time for many years. From hi-impact mag wheels, to authentic Hyper graphics or cool superbike-style saddle and fenders, their bikes are the hottest BMX to hit the streets. Our bikes are fully loaded with everything you need to get around in style.

02
Branded Content Commercial

03
OBJECTIVE

As we kick off our next production together, we’ll take a step back and remember the world of being a kid again. How sometimes we forget about how amazing and inspiring a kids imagination can be. Unfortunately as life moves forward, we lose sight of the imagination we once had as a kid. Let’s rekindle that childhood imagination by connecting with our consumer in an authentic way.

Our key goal during this initial phase will be to define the touch points we want to highlight throughout the commercial. The key features will drive the technical aspect of the commercial while we use story to keep viewers engaged. During the initial phase of pre-production, we will craft the storyline concept, develop the visual/audible script and evolve it through a collaborative process.

04
STRATEGY

The DEFCON team worked with Hyper to develop our overall strategy and how we would position the product. Working the ‘Why’ and central idea concept that would resonate with like-minded people, mainly parents. Through developing the key attributes that we would highlight about the product and other emotional/functional factors. This helped us form our product commercial driver which was our hook and consumer facing message. By doing this we were able to outline the product commercial personality and overall atmosphere we were looking to create.