OFFICIAL MEDIA PARTNER
Apple Annie’s
Restaurant & Bakery
CLIENT SERVICES:
BRANDING, VIDEO PRODUCTION, PHOTOGRAPHY, WEBSITE DESIGN, SEO, MARKETING STRATEGY, CAMPAIGN DEVELOPMENT, EVENT ACTIVATION & STRATEGY, SOCIAL MEDIA MARKETING.
01 Background
Welcome to Apple Annie’s Restaurant & Bakery, established over 50 years ago as a small apple shed. This led to selling Apple Pies and Apple Cider and eventually we grew to be a 14- acre family fun park in Oak Glen, California.
Our digital marketing experts at DEFCON have been working with Apple Annie’s for the last few years as official media partners in creating a digital experience like none other.
From branded content, to digital menu design, website development, advertising, social media marketing and much more. Adapting to todays marketplace to bring Apple Annies more years of success and more importantly, happy customers.
02 Objective
Our objective with Apple Annie’s Restaurant & Bakery was to create a countryside diner aesthetic with a hint of modern design and brand. With over 50+ years of history, it was time to revive the Apple Annie’s brand presence while keeping it’s true core values as a restaurant.
We Apple Annie’s our Branded Video + Photo Content, Website Design & Development, Digital Marketing Strategy, SEO, and our Social Media Marketing services.
03
Strategy
Our production team researched and analyzed the history of Apple Annie’s Restaurant & Bakery to ensure we create something that pushes the brand forward in a way that keeps their core values in tact while expressing who they are as a company.
Creating consistent media content to keep the business infront of their customers eyes even when they are not at the restaurant. We do this with monthly video + photo shoots to keep the content fresh and timely with what is being offered. Maintain an up-to-date website with relevant information about the latest happening. Create short-form social media marketing advertisements in addition to the content copywriting that is used to describe specifics about the brand and business.
04
Production
Our creative teams meet on a monthly basis to strategize the advertising & marketing campaigns for the upcoming months. Once our production team had created a concept and strategy for how we can best approach creating the branded content, we begin working on the logistics of the video + photo shoot. This is when we make the ideas on the paper come to life through visual and audible moments that help Apple Annie’s showcase their restaurant, story and information in a way people enjoy.
05
Final Deliverables
We’re the official media partner of Apple Annie’s Bakery & Restaurant which means were always creating new video, photo, and website content to ensure we are keeping Apple Annie’s relevant. Backed by our digital marketing strategies, we’ve helped Apple Annie’s become a hit restaurant known around the world. No joke. Ask the people that now travel from all over to experience the Apple Annie’s Restaurant & Bakery.
Services we provide this client:
Branding
We create identities, platforms, and activations that differentiate brands and position them to matter in todays culture.
Marketing Strategy
Let's chat about your brand and business strategy and how digital marketing can support your business goals.
Video Production
Communicate your brand story and values through visual and voice messaging with video.
Search Engine Optimization
We’ll help you target the exact audience you are looking to attract.
Social Media Marketing
Stay in-front of your customers eyes with a strong presence on social media marketing