BRANDED VIDEO CONTENT
EVERBOWL
Case Study
CRAFT SUPERFOOD
CLIENT SERVICES:
VIDEO PRODUCTION, POST-PRODUCTION, PRE-PRODUCTION, CONTENT STRATEGY, TALENT CASTING, SOCIAL MEDIA MARKETING.
01
Background
Made from stuff that’s been around forever. That’s Everbowl Craft Superfood at it’s core. It’s about getting back to a active lifestyle and healthy eating. We’ve come so far as a society that now we don’t really know what real and what’s not. Everbowl takes an unevolve lifestyle to take things back to the basics of living healthy, and that’s through Acai.
02 Strategy
Everbowl engaged DEFCON to produce branded video content for social media marketing and other advertising material. Using retired professional NFL and endorsed Everbowl ambassador, we created a :60second branded content commercial that showcased the Unevolve lifestyle that Everbowl represents.
03
Production
Once our production team had created a concept and strategy for how we can best approach creating the branded video content commercial, we began working on the logistics of the video shoot. This is when we make the ideas on the paper come to life through visual and audible moments in a way people can relate.
We shot at our production studio in San Diego, a local basketball facility, and at an Evebowl Craft Superfood location to showcase their product. We sourced and hired on-camera talent with our casting directors. It took 1-Day of filming to capture the necessary video content we needed to head back to the office and into the post-production studio.
04
Final Deliverables
At the end of the project, the final deliverables for Everbowl included a branded video content commercials for social media advertising. The commercials have a run time of :60sec and :30sec and play throughout the Everbowl restaurant locations and on their social media platforms.
Services that pair well with video:
Branding
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Social Media Marketing
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