Victrola Record Players

01
Background

Filling your home with sound since 1906, it all started with a spark. 

Over 100 years ago, the Victor Talking Machine Company introduced the American public to the magic of modern sound with its innovative turntable. Today, its ancestor, Victrola, continues to innovate in the sphere of music, community, and artistry with sleek and stylish machines that meet our modern standards of quality and compatibility.

With Victrola, you never have to settle for less.

Victrola has been bringing innovation and style together since 1906, and they're not stopping now. Whether you want the vintage look of a classic record player with Bluetooth compatibility or a robust speaker system for your outdoor patio, look no further than the open doors of the online shop. 

Since Victrola's humble beginnings over a century ago, their goal has been to marry the sophistication of yesterday with the technology of tomorrow.

03
Objective

The DEFCON production team produced a branded product commercials showcasing the timeless yet modern identity of the Victrola brand.

Our objective with Victrola is to communicate the sophistication of yesterday with the technology of tomorrow. With over 100 years of innovation, creativity, and passion, Victrola cares about crafting timeless products with a modern flair—with a Victrola record player, music never gets old. 

04
Deliverables

The final deliverables included a long-form product launch commercial, short-from product launch commercials, CES trade show advertisements and social media content.